1. Extensive fund choice and our Select Range
Choose from over 2,100 investment funds from over 95 fund management groups including income funds, low cost trackers and managed fund.
2. Select Range of funds
Our Select Range has been created to help you choose by combining value for money with analysis carried out by leading independent research company Morningstar OBSR.
3. Huge savings on initial charges and free switching
Most of the funds available are offered at 0% initial charge saving you up to 5.5% when you invest, equivalent to £653 on a £11,880 ISA. We also offer low and transparent annual charging and no additional charges for switching.
4. Full online management
Providing you with greater control, our online investor service provides you with secure online access to your portfolios, 24 hours, 7 days a week . The gives you a single account view of all your holdings, easy switching between funds, transactions history as well as online portfolio valuations, providing a quick and print-friendly consolidated view of your ISA and non-ISA investments.
5. Financial strength, independence and impartiality
Our service operates with Cofunds, the UK’s largest independent investment platform with over £50bn assets under administration on behalf of over 800,000 investors (as at July 2013) and is wholly owned by FTSE 100 company Legal and General. Neither Fair Investment Company or Cofunds manage our own funds so our Fund Supermarket offers you the best in terms of independence and impartiality.
6. UK based helpdesk and award-winning platform services
We offer a UK based helpdesk who can be contacted via telephone and email whilst Cofunds’ commitment to service excellence has been widely recognised across the industry year on year, providing proven administrative expertise built up over a number of years and backed by scalable administrative systems and infrastructure.
7. Consolidation benefits
Providing you with a convenient, single view of your investments so they can be managed efficiently in one place. Benefit from having only one administrator manage all of the paperwork relating to your existing and new investments, making investing even easier. At least annually you will receive a detailed statement showing all your investments during that period. Investments outside an ISA will receive a consolidated tax voucher in June each year.
8. Maximise your ISA investments
Maximise your ISA investments in order to make the most of income and capital gains that are free from tax, which also means there is no tax return required. Remember, you can currently invest up to £11,880 this tax year per person, increasing to £15,000 from 1st July and it you don’t use it, you lose it. We also provide you with a valuable temporary Cash Reserve facility allowing you to switch in and out of cash without losing your ISA status.
9. Transfers made easy
Both cash transfers and re-registration are available to match your needs. Many of the fund groups on the platform offer cash transfers at nil initial charges, which is unique to this service. Should you wish to retain your existing funds then re-registration enables simple transfers without the need to sell and buy back your holdings. This avoids any initial charges and any potential risks from being out of the market.
10. Ultimate investment flexibility
You can invest a single lump sum from £1,000, ad hoc or set up a monthly payment from only £50 per month, providing maximum flexibility in how and when you invest. You are in complete control so you can invest when you like, where you like and you can choose how and when to take your income.