Best Share Dealing Accounts – Top 2021 Picks

Find a share dealing account that ticks all your boxes?

We have selected our 2021 top picks for share dealing:

  • Cost per trade
  • Functionality
  • Mobile features
  • Investment coverage
  • Advanced tools
  • Security

The online share dealing platform you select should be aligned with your investment requirements.

Fineco Bank – Offer low cost trading from £2.95 per trade.

Access to over 26 markets Fineco bank offer a serious online trading platform for serious traders.

Special Offer:

Get 100 Free Trades to be used within 3 Months*

Open An Account »

*Terms Apply (See Fineco Bank website for details)


Voted “Best Live Trading Events 2020” by ADVFN, they have a top rated mobile app which is perfect for traders on the go (although maybe not so necessary during lockdown!).

They offer professional trading tools which for serious traders takes your trading to the next level offering interactive charting, customisable timeframes and technical indicators.

They offer access to UK, EU and US markets. They offer news feeds from Reuters, MF-DJ, Twitter and more.

Founded in 1999 Fineco are one of Europe’s largest banks listed on the Euro Stoxx 600. They are a authorised bank by the Bank of Italy and fully regulated by the FCA and PRA. With 1.3 million clients in Italy they have financial assets of €81bn.

Share Dealing Account

Capital is at risk.Fineco Bank Share Dealing Account

  • £0.00 fees on Shares CFDs and no additional spread. Fixed commissions on Shares and ETFs, low spreads on Indices and FX and much more.
  • Free account
  • Special Offer: Get first 100 FREE trades to be used within 3 months (when you open an a/c – T&Cs apply)

Go To Site »

All trading involves risks. Losses can exceed deposits.

eToro – Offer 0% commission free trading for UK and European traders on shares and ETFs.

eToro is the world’s largest community of traders and investors, numbering more than 10 million from more than 140 countries.

When you trade, a minimum deposit of $200 is required. eToro do charge fees if you are inactive for 12 months with a fee of $10 pm. There is also a $5 fee whenever you withdraw funds from your account.

Share Dealing AccountBest Share Dealing Accounts

Capital is at risk. 

  • 0% commission when you buy shares
  • Free account
  • Inactivity fee after 12 months
  • Editors choice: Great for new traders!

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67% of retail investor accounts lose money when trading CFDs with this provider.

Copy Trading:

One of the attractions of eToro as a platform is the ability to participate in copy and social trading.

CopyTrader is eToro’s most popular feature and allows you to view what traders are doing in real time and copy their trading automatically.

If you are a beginner learning the basics or simply don’t have time to watch the markets, this feature allows you to leverage other traders expertise.

Fractional Ownership:

With eToro you can benefit from ‘fractional ownership’. One of the few UK brokers to offer this where you can buy a ‘fraction’ of a share.

This can be beneficial for a number of reasons particularly where company shares are expensive e.g. the Amazon share price at the time of writing is $3,123.  So for a minimum trade of $50 you can buy a piece of Amazon without blowing your budget on one trade.

eToro follow the strict regulations of several regulatory authorities including the FCA (UK) and FINRA (United States)


IG – Offer 0% commission free trading on US shares and from £3 per trade on UK shares

Share Dealing Account

Capital is at risk. IG share Dealing

  • Buy  US shares for free. UK shares from £3 per trade
  • Free account
  • Trade & Invest in 16,000+ international shares

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Interactive Investor – Largest UK Flat fee platform

Share Dealing Account

Capital is at risk.Best Share Dealing Account

  • Buy & Sell  Shares from £7.99
  • Account fee of £9.99 pm (Covers you for mutiple accounts)
  • 1 free trade pm
  • Over 40,000 UK & global shares to choose from

Go To Site »

AJ Bell – Award winning share dealing platform


Share Dealing Account

Capital is at risk.Best Share Dealing Account For Buying Shares

  • Buy & sell  shares from £4.95 to £9.95
  • Account fee – maximum of £3.50 pm (Based on value of shares held)
  • No inactivity fees
  • Open account in 10 minutes & fund instantly with debit card – it’s easy!

Go To Site »

How do you select a share dealing platform?

Share dealing accounts vary widely, and so do the costs.

5 things to think about:

1. How do you want to buy shares ?

There are different ways to buy shares online:

You wish to take a longer term position with more traditional investments and wish to own the asset you invest in;


You are looking to take advantage of short term opportunities in the market? Then spread betting and CFDs allow you to  speculate on share prices using leveraged trading products without owning any assets.

a. Long term share trading – Investing in shares

Share dealing services enables you to invest in company shares with a view to selling them for a profit at a later date. When you buy shares  you become a part owner of that Company and gain shareholder rights including any income that is paid as dividends.

Different share dealing services have different charging structures. Some platforms offer commission free share dealing, but most operate on a fixed fee per trade with usually a reduction in this fee if you carry out more than a certain number of trades per month.

With profits you make on share trading capital gains and dividends earned may be subject to tax at your personal rate. Tax can be mitigated if you trade within an ISA or Self Invested Personal Pension account.

b. Short term share trading – Spread betting & CFDs

With derivatives trading you can use products such as CFDs and spread bets to speculate on a share’s price increasing or decreasing without having to take direct ownership of the shares themselves.

CFDs (Contracts For Difference) and spread betting are leveraged products, which means you can gain full exposure to company shares while only putting down a small deposit. While this magnifies possible profits, it does the same for losses.

CFDs & spread bets are popular among short term traders as profits and losses are realised immediately – making it faster to open and close trades. However, this doesn’t mean you can’t use them for longer-term positions too. You’d just need to consider the costs involved in maintaining a position – such as overnight funding – and the bet duration as spread bets do have fixed terms.

They also enable you to buy and sell shares online without ever owning the underlying asset. This has tax benefits and means you can trade both rising and falling markets (Tax laws are subject to change).


2. Do you want to do a lot of share dealing?

Active investors will want to look for a platform that offers the lowest fees for volume share trades.

If you are going to buy and sell shares on a regular basis most share dealing accounts will offer lower prices per trade based on volume.

3. Types of share dealing account

Some share dealing accounts offer as well as general share dealing accounts, ISA accounts and Self Invested Personal Pension Accounts which offer tax free trading benefits (no tax on dividends or capital gains tax on realised profit).

Trader accounts which offer ISA and SIPP accounts include Interactive Investor, AJ Bell and IG

4. Do you want to deal just in shares, funds, or shares & funds?

If you also interested in investing or trading in funds then this again may determine who you go with.

If you are interested in ETFs, Investment Trusts, Open Ended Investment Companies (OEICs) or Unit Trusts then you will need to check with the platform provider what is available. E.g. Some platforms only offer a limited number of collectives such as OEICs.

Charging structured for funds held on the platform will vary. Over time the impact of such charges can be significant. Check the platform charging structure carefully.

5. How easy to use is this share dealing account: what kind of tools and customer service does it offer?

How easy is the account to use to buy and sell shares for new traders/investors?

Share dealing account functionality is becoming the key battleground in persuading traders which platform to go for.

Mobile app features are also key in offering traders alerts and buy/sell signals whilst on the move.

These are often the criteria that count most highly with users, so do some research and read the reviews.

Many investors are prepared to pay a bit more in fees  for a platform that offers really useful apps and services.

Some platforms such as eToro offer customers the option of copying trades of successful traders. This can be an attractive option for new traders where you don’t have to decide when to buy or sell. For more info on what is copy trading and how does it work click here.

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No news, feature article or comment should be seen as a personal recommendation to invest. Prior to making any decision to invest, you should ensure that you are familiar with the risks associated with a particular plan. If you are at all unsure of the suitability of a particular product, both in respect of its objectives and its risk profile, you should seek independent financial advice.

The value of shares, ETFs and ETCs bought through a share dealing account, a stocks and shares ISA or a SIPP can fall as well as rise, which could mean getting back less than you originally put in. Past performance is no guarantee of future results.

Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. Between 67%-71% of retail investor accounts lose money when trading CFDs. You should consider whether you understand how spread bets and CFDs work, and whether you can afford to take the high risk of losing your money. Professional clients can lose more than they deposit. All trading involves risk.

Tax treatment of ISAs depends on your individual circumstances and is based on current law which may be subject to change in the future. ISA transfer charges may apply, please check with your provider.

Written by Editorial Team ,
19th April 2021