In an age where fuel bills are hitting new highs, price is more important than ever, making comparisons a must. And, according to this latest research, ‘green’ options are becoming increasingly affordable and able to compete with other leading brands.

The research found that the average price difference between online and ‘green’ tariffs is now just £97.73 per year making them a serious option. Dedicated ‘green’ company Ecotricity offers an average annual bill of £966, which is attractive when compared with today’s average annual dual fuel bill of more than £1,000.

Paul Schofield, head of utilities at moneysupermarket.com, said: “Any move towards a greener Britain can only be a positive one. The Government’s pledge of £100billion over the next decade to boost renewable energy in the UK is a step in the right direction and hopefully its promises will be delivered.

“Green tariffs offer a great alternative for eco-friendly Brits and our research shows it doesn’t cost over the odds to go green. However, while most of us want to reduce our carbon footprint, the reality is the majority of UK households just want cheaper bills and the most savvy may just opt for the best value deal,” he continued.

Just last week it was reported that the rising cost of gas and electricity is, in turn, causing Brits to be greener as they become more conscientious when it comes to lights and electrical equipment.

Mr Schofield also recommended that Brits compare gas and electricity quotes before settling for one energy provider. He said: “As with any tariff people considering green deals need to ensure they are on the right tariff for their consumption and region and do not waste hard-earned cash by not reviewing their bills on a regular basis.”

© Fair Investment Company Ltd