Cut Your Bills News Spiralling Activity In Current Account Switching 18129100

Spiralling activity in current account switching

25 April 2007
Almost half a million more people left their current account provider in favour of a rival during the first quarter of 2007, the latest figures from show.

Rising switching rates over the last six months brought the total number of customers departing for an alternative supplier to 2.3 million.

Although switching provider for consumer basics including broadband access, mobile phone use, and gas and energy for the home remained popular, seeking out the most competitive current account with the best added extras is where the real action is, according to’s chief executive, Sean Gardner.

As Britain’s banks haemorrhage around 12,700 customers every day, high street current account providers must do more to court disillusioned customers, Mr Gardner stressed.

“People just won’t stand for poor service or for uncompetitive deals,” he said.

Nevertheless, the key to successful switching from the customer’s point of view is customisation, he insisted.

Since “the cheapest deal isn’t always the best deal”, consumers must take care to shop around.

Find out more about how you can compare current accounts

track© Adfero Ltd

Written by Editorial Team