The statement means that next generation broadband could soon be more accessible, as BT Broadband makes plans to invest and replace copper cables with fibre optic cables to provide customers with super-fast broadband speeds.

The statement means that companies like Virgin Media and BT can price the next generation broadband themselves, without regulatory intervention.

Once up and running, super-fast broadband will pave the way for access to high-definition TV, online games and streaming live music and TV programmes at high speed.

Commenting, Ed Richards, Ofcom chief executive said: “Super-fast broadband represents one of the most important developments in modern communications for many decades. It will deliver significant benefits to consumers and businesses with the prospect of new digital services delivered over the internet at high speed.

“Our message is clear: there are no regulatory barriers in the way of investment in super-fast broadband; we want to promote investment but also ensure that there is fair and effective competition for the future.”

Commenting on the measures, communications expert at uSwitch.com, Jason Glynn said: “The move by Ofcom to allow providers the freedom to price super fast broadband without regulatory constraint is a positive step in its roll out.

“This type of large investment during a recession time will create jobs, stimulate the economy, and help the UK stay competitive against other European countries who already deliver, on average, higher internet speeds than we can currently offer.”

© Fair Investment Company Ltd