Written by Oliver Roylance-Smith
29th April 2014

Top 10 Reasons To Use Our Fund Supermarket

Much has happened recently in the world of investment funds with some major changes taking effect from 6th April in terms of how investors access funds and how they are charged. With this in mind, we thought you might like a reminder of why many investors have already chosen the Fair Investment Fund Supermarket.

Here’s our Top 10 reasons why…

1. Extensive fund choice and our Select Range

Choose from over 2,100 investment funds from over 95 fund management groups including income funds, low cost trackers and managed funds.

2. Select Range of funds

Our Select Range has been created to help you choose by combining value for money with analysis carried out by leading independent research company Morningstar OBSR.

3. Huge savings on initial charges and free switching

Most of the funds available are offered at 0% initial charge saving you up to 5.5% when you invest, equivalent to £653 on a £11,880 ISA. We also offer low and transparent annual charging and no additional charges for switching.

4. Full online management

Providing you with greater control, our online investor service provides you with secure online access to your portfolios, 24 hours, 7 days a week. This gives you a single account view of all your holdings, easy switching between funds, transactions history as well as online portfolio valuations, providing a quick and print-friendly consolidated view of your ISA and non-ISA investments.

5. Financial strength, independence and impartiality

Our service operates with Cofunds, the UK’s largest independent investment platform with over £50bn assets under administration on behalf of over 800,000 investors (as at July 2013) and is wholly owned by FTSE 100 company Legal and General. Neither Fair Investment Company or Cofunds manage our own funds so our Fund Supermarket offers you the best in terms of independence and impartiality.

6. UK based helpdesk and award-winning platform services

We offer a UK based helpdesk who can be contacted via telephone and email whilst Cofunds’ commitment to service excellence has been widely recognised across the industry year on year, providing proven administrative expertise built up over a number of years and backed by scalable administrative systems and infrastructure.

7. Consolidation benefits

Providing you with a convenient, single view of your investments so they can be managed efficiently in one place. Benefit from having only one administrator manage all of the paperwork relating to your existing and new investments, making investing even easier. At least annually you will receive a detailed statement showing all your investments during that period. Investments outside an ISA will receive a consolidated tax voucher in June each year.

8. Maximise your ISA investments

Maximise your ISA investments in order to make the most of income and capital gains that are free from tax, which also means there is no tax return required. Remember, you can currently invest up to £11,880 this tax year per person, increasing to £15,000 from 1st July and it you don’t use it, you lose it. We also provide you with a valuable temporary Cash Reserve facility allowing you to switch in and out of cash without losing your ISA status.

9. Transfers made easy

Both cash transfers and re-registration are available to match your needs. Many of the fund groups on the platform offer cash transfers at nil initial charges, which is unique to this service. Should you wish to retain your existing funds then re-registration enables simple transfers without the need to sell and buy back your holdings. This avoids any initial charges and any potential risks from being out of the market.

10. Ultimate investment flexibility

You can invest a single lump sum from £1,000, ad hoc or set up a monthly payment from only £50 per month, providing maximum flexibility in how and when you invest. You are in complete control so you can invest when you like, where you like and you can choose how and when to take your income.

Our most popular fund selections

Click on the links below to find out more about our most popular fund selections:

UK Equity Income funds »

Bond funds »

Monthly income funds »

Low cost tracker funds »

Emerging Market funds »

Managed funds »


No news, feature article or comment should be seen as a personal recommendation to invest. Prior to making any decision to invest, you should ensure that you are familiar with the risks associated with a particular investment. If you are at all unsure of the suitability of a particular investment, both in respect of its objectives and its risk profile, you should seek independent financial advice. Tax treatment depends on your individual circumstances and may be subject to change in the future.

The value of investments and income from them can fall as well as rise and you may not get back the full amount invested. Different types of investment carry different levels of risk and may not be suitable for all investors. Past performance should not be taken as a guide to the future and there is no guarantee that these investments will make profits; losses may be made.