Top 10 Reasons to use our Service

1. Extensive fund choice and our Select Range

Choose from over 2,100 investment funds from over 95 fund management groups including income funds, low cost trackers and managed 10 reasons to use our service


2. Select Range of funds

Our Select Range has been created to help you choose by combining value for money with analysis carried out by leading independent research company Morningstar OBSR.


3. Huge savings on initial charges and free switching

Most of the funds available are offered at 0% initial charge saving you up to 5.5% when you invest, equivalent to £1100 on a £20,000 ISA. We also offer low and transparent annual charging and no additional charges for switching.


4. Full online management

Providing you with greater control, our online investor service provides you with secure online access to your portfolios, 24 hours, 7 days a week . The gives you a single account view of all your holdings, easy switching between funds, transactions history as well as online portfolio valuations, providing a quick and print-friendly consolidated view of your ISA and non-ISA investments.


5. Financial strength, independence and impartiality

Our service operates with Aegon, the UK’s largest independent investment platform. Neither Fair Investment Company or Aegon manage our own funds so our Fund Supermarket offers you the best in terms of independence and impartiality.


6. UK based helpdesk and award-winning platform services

We offer a UK based helpdesk who can be contacted via telephone and email whilst Aegon's commitment to service excellence has been widely recognised across the industry year on year, providing proven administrative expertise built up over a number of years and backed by scalable administrative systems and infrastructure.


7. Consolidation benefits

Providing you with a convenient, single view of your investments so they can be managed efficiently in one place. Benefit from having only one administrator manage all of the paperwork relating to your existing and new investments, making investing even easier. At least annually you will receive a detailed statement showing all your investments during that period. Investments outside an ISA will receive a consolidated tax voucher in June each year.


8. Maximise your ISA investments

Maximise your ISA investments in order to make the most of income and capital gains that are free from tax, which also means there is no tax return required. Remember, you can currently invest up to £20,000 this 2018/19 tax year per person, and if you don’t use it, you lose it. We also provide you with a valuable temporary Cash Reserve facility allowing you to switch in and out of cash without losing your ISA status.


9. Transfers made easy

Both cash transfers and re-registration are available to match your needs. Many of the fund groups on the platform offer cash transfers at nil initial charges, which is unique to this service. Should you wish to retain your existing funds then re-registration enables simple transfers without the need to sell and buy back your holdings. This avoids any initial charges and any potential risks from being out of the market.


10. Ultimate investment flexibility

You can invest a single lump sum from £1,000, ad hoc or set up a monthly payment from only £50 per month, providing maximum flexibility in how and when you invest. You are in complete control so you can invest when you like, where you like and you can choose how and when to take your income.


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 Important Risk Information:

This website contains information only and does not constitute advice or a personal recommendation in any way whatsoever. The value of investments and income from them can fall as well as rise and you may not get back the full amount invested. The tax efficiency of ISAs is based on current tax law and there is no guarantee that tax rules will stay the same in the future.

Different types of investment carry different levels of risk and may not be suitable for all investors. Please ensure that you read the Important Risk Information for further details. Prior to making any decision to invest, you should ensure that you are familiar with the risks associated with a particular investment and should read the product literature. If you are in any doubt as to the suitability of a particular investment, both in respect of its objectives and its risk profile, you should seek independent financial advice.