Scottish & Southern Energy (SSE) has decided to offer its customers a 'carrot' to reward those who choose to switch onto a green energy tariff, uSwitch.com has claimed.
According to skeleton plans from the SSE which it will flesh out later, customers will be offered energy bill credits to the tune of up to £100 for the first year they sign up to a green deal.
While critics warn that green energy tariffs unjustly penalise customers who cannot afford to be environmentally sound in their buying behaviour, the incentive from SSE aims to offset this.
But customers will still "need to understand that there may be a cost attached", urged uSwitch.com's energy product manager, Geoff Slaughter.
SSE green customers will be asked to make the "initial investment" of choosing a green home improvement feature such as a £250 low energy appliance or a £200 loft insulation project, he noted.
Meanwhile, uSwitch.com's latest price comparison on standard non-green tariffs from the six major providers shows that SSE's domestic Standard Online NSC product lags behind competitor British Gas' Click Energy 2 deal, as the second most competitive product on the market.
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