Super-fast broadband slowed down as 66% would not pay extra for it

08 April 2009 / by Rebecca Sargent
Super-fast broadband could soon come unstuck as research from finds that two thirds of consumers would be unwilling to pay extra for it.

The number of people unwilling to pay more for super-fast broadband is more than double the 30 per cent figure for 2007, suggesting that super-fast broadband has fallen victim to the credit crunch.

Meanwhile, the study from found that speed remains an important factor for consumers as broadband providers fail to live up to their advertised speeds.

Michael Philips, product director at, said: "Given the current economic climate, consumers are obviously very aware of their monthly outgoings and the need to keep these costs as low as possible.

"Speed is a sensitive topic at present as recent statistics from Ofcom revealed that on average, UK broadband customers receive only 49 per cent of advertised headline speeds with actual speed experienced averaging at 3.6Mbps – a long way off from 'superfast.'

"Consumers may be reluctant to upgrade to a superfast service when they currently aren't even getting what they pay for on slower speeds," he added.

The news follows an announcement from BT broadband that it will be rolling out super-fast broadband next year, following in Virgin Media's footsteps, which already offers speeds of up to 50Mbps.

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