Vodafone has announced the iPhone tariffs in preparation for its launch on the network in the New Year.
The Apple iPhone – previously only available on the O2 and, more recently, Orange networks – will be available on Vodafone from 14 January, it announced today.
Consumers have been hopeful that with more operators offering the state-of-the-art mobile phone handset, prices for purchase on Pay as You Go and monthly tariffs would become cheaper.
But, Julie Owens, spokesperson at comparison website moneysupermarket.com is disappointed that the prices announced by Vodafone are largely the same as on Orange.
She believes that Vodafone has "failed to ignite the competition in the market that consumers have been hoping for," as Orange did before it when an exclusivity clause with O2 ended and it started offering the Apple iPhone.
The tariff is generally the same as O2 and Orange, she said, but Vodafone has upped the ante to some extent, she added, by offering unlimited texts on all of their iPhone packages.
According to moneysupermarket.com, Tesco offers the lowest entry level tariff at £20 a month, but a handset costs £407, pushing up the overall cost. Vodafone's iPhone tariff, on the other hand, is slightly higher than O2 and Orange, at £30, but 300 minutes and unlimited texts help to sweeten the deal.
Vodafone offers a slightly higher download limit than Orange, but O2 offers 'unlimited downloads' subject to its fair usage policy.
Commenting n the launch of the iPhone on Vodafone, Ms Owens said: "The appetite for the iPhone is enormous and Vodafone will no doubt find it quickly becomes one of their most popular handsets, particularly with plenty of people looking for a new deal in the New Year."
But, she added, "there is not much to choose between the big operators. The unlimited texts offer from Vodafone gives it the edge for texters, Tesco's 12 month tariff is good value for those looking for a shorter term commitment and Orange Wednesdays is a perk to consider for regular cinema goers."
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