AA, Britain's biggest insurance broker, is extending its range to include life insurance from next month.
The new life cover is available online and customers filling in the application form on the AA website will get a quote within half a minute.
Managing director of AA, Kevin Sinclair, said: "Many people find applying for life insurance confusing and tend to put off buying decisions.
We aim to make the process as quick and easy as possible with premiums amongst the cheapest available.
"The risk of a death in the family is not something people like to think about and, as a result, there is huge life under-insurance in the UK."
In a recent survey by the AA a quarter of property owners said that did not have sufficient cover to protect their mortgage and a further three-quarters said that their homes would be re-possessed if the main earner died.To read more about Life Insurance, click here.
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