Skiers are ignoring the dangers of hitting the piste after a few drinks, Churchill Travel Insurance has found.
Churchill revealed that up to a quarter of skiers regularly flout rules that ban mixing drink with the slopes.
Special sky patrols will be out in force at major resorts throughout Europe this season designed to catch people risking their own safety and the safety of others.
Most skiers see drinking as a major part of any skiing holiday, but the message from the authorities is 'leave the drinking until the evening'.
The head of Churchill Travel Insurance, Paul Whymark, said: "Our research shows that Brits are not taking the dangers of drinking and skiing seriously."
DeHavilland Information Services plc