Over half of all Britons, 54 per cent, are booking their summer holidays already, hoping to profit from cheap advance deals, Yorkshire Bank has found.
By booking ahead, many stand to make significant savings, but impulse buys should be avoided, urges Yorkshire Bank's head of retail, Gary Lumby.
Mr Lumby cautions holiday-hungry Brits not to be "blinded by the cheap deals" on offer at this time of year and allow themselves to jettison well-laid plans for saving in the New Year.
As many as 27 per cent of those booking their summer holidays are compounding the spending trend by booking themselves in for city breaks at the same time, the study found.
Yorkshire Bank encourages travellers to make sure that the holiday doesn't end up costing them more than anticipated by failing to take out adequate insurance.
"You can never plan when you'll be involved in an accident," Mr Lundy stressed, noting that one in three people planning a weekend break in Europe omits to take out travel insurance for their trip.For more information about travel insurance, click here.
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