RAC tops poll for best roadside assistance

02 January 2007
The annual UK Roadside Assistance Study has found RAC to be motorist's first choice.

The survey, undertaken by consumer research company, JD Power and Associates, discovered that the RAC ranks the highest in satisfying emergency roadside assistance customers.

The study of 3000 UK motorists, saw the RAC top of the ratings for all three satisfaction factors – time taken for help to arrive and then how long it takes at the scene, the friendliness and reassurance shown by the phone operators, and the appearance, courtesy and skills of the mechanics and drivers sent out to the motorist.

The study also found that RAC has the lowest use of subcontractors, something that the majority of motorists highlighted as being very important when it comes to breakdown service, as Karen Gibbs, research manager of JD Power and Associates, explains: "RAC is one of the organisations that relies heavily on its own fully branded, in-house fleets of vehicles, whereas some other providers operate through a network of subcontractors."

Neil Thompson, director of service delivery at RAC says he is very pleased with the survey results. He said: "We have won the patrol category every year that the survey has been running, so we were thrilled to maintain our exceptional record."

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