Sainsbury's Bank is taking to the airwaves with a new national TV advertising campaign designed to promote its car insurance package.
According to the insurer, spending on advertising in the sector is set to top £200 million this year for the first time, boosted by its own multi-million pound marketing campaign.
The TV-based car insurance advertising is to be the first of its kind, supported by research from Consumer Intelligence revealing that Sainsbury's car insurance
premiums were consistently among the most competitive 25 per cent between November 2004 and April 2005.
"The car insurance sector is one of the most competitive in retail financial services," said Jonathan Hewitt, director of insurance at Sainsbury's Bank.
"We have a market leading product that offers a great combination of competitive premiums and quality cover and hopefully with our new TV advertising, we can take this message to a much wider audience.
"We believe that we are well placed for strong growth in the car insurance marketplace."
Sainsbury's Bank estimates that as many as 18.3 million motorists paying up to £6.7 billion in car insurance premiums obtain more than one quote for their car insurance and therefore consider switching insurers.Click here to find out more about car insurance.
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