How To Buy Salesforce Stock – Best Trading Apps 2021

Written by Sam Hodgson
Last updated: 3rd December 2021

Looking for a stock trading app to trade Salesforce that ticks all your boxes?

Share Trading Apps Comparison

Trading Platforms:Features:*Go To Site:
dEGIRO sHARE dEALINGDEGIRO are one of largest and cheapest brokers in Europe. Access to over 50 markets in 30 countries. Low commissions/fees. User-friendly, simple platform.

Investing involves risk of loss.

See Deal »
ii Share DealingInteractive Investor are the UK's #1 flat fee platform. Over 350,000 customers.

Capital at risk.

See Deal »
AJ Bell SharedealingAJ Bell offers overseas trading in 24 international markets.

Capital at risk.

See Deal »
IGIG Trade & invest with the world's leading online trading provider.** Trade over 17,000 markets with spread bets and CFDs and invest in thousands of global shares & ETFs.

Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 70% of retail investor accounts lose money when trading spread bets and CFDs with this provider. You should consider whether you understand how spread bets and CFDs work, and whether you can afford to take the high risk of losing your money. Capital at risk.

See Deal »
Saxo Bank SAXO Access over 30,000+ stocks across 60+ exchanges worldwide. Ultra competitive pricing. Benefit from extensive charting with 50+ technical indicators, integrated Trade Signals and innovative risk management tools.

Investing involves risk of loss.

See Deal »
HL Share DealingHargreaves Lansdown The UK's #1 broker. Price improvement service helps you get the best price for your shares.

Capital at risk.

See Deal »

*Please note that additional fees may be applied by platform/App providers for their services. ** No 1 For CFDs and spread betting, based on revenue excluding FX (published financial statements, October 2021).

What the right stock trading platform is for you will depend on your requirements.

How to buy Salesforce stock

Our view:  The next generation of online trading platform means you can get setup & buy Salesforce stock in as little as 5 minutes!

  1. Select a stock platform – See our top platform picks
  2. Open your stock account – To do this you will need your bank details and national insurance number
  3. Fund your account – You will need to fund your a/c with a debit or credit card or bank transfer
  4. Search for the stock using the Salesforce stock code – Type in the CRM stock code into the search box
  5. Check out the latest info and price for the selected stock – Some platforms offer free research and analysis
  6. Buy the stock – Nice and easy!

How to select a stock trading platform?

Trading platform services offered vary widely, and so do the costs.

5 things to think about:

1. How do you want to trade ?

There are different ways to trade stocks online:

a. Short term trading – Spread betting & CFDs

Looking to take advantage of short term opportunities in the market?

With derivatives trading you can use products such as CFDs and spread bets to speculate on Salesforce’s stock price increasing or decreasing without having to take direct ownership of the stocks themselves.

CFDs (Contracts For Difference) and spread betting are leveraged products, which means you can gain full exposure to company shares while only putting down a small deposit. While this magnifies possible profits, it does the same for losses.

CFDs & spread bets are popular among short term traders as profits and losses are realised immediately – making it faster to open and close trades. However, this doesn’t mean you can’t use them for longer-term positions too. You’d just need to consider the costs involved in maintaining a position – such as overnight funding – and the bet duration as spread bets do have fixed terms.

They also enable you to buy and sell stocks online without ever owning the underlying asset. This has tax benefits and means you can trade both rising and falling markets (Tax laws are subject to change).

b. Long term trading – Investing in Salesforce shares

Looking to take a longer term position in Salesforce shares?

Share dealing services enables you to invest in company shares with a view to selling them for a profit at a later date. When you buy shares in Salesforce you become a part owner of that Company and gain shareholder rights including any income that is paid as dividends.

Different share dealing services have different charging structures. Some platforms offer commission free share dealing, but most operate on a fixed fee per trade with usually a reduction in this fee if you carry out more than a certain number of trades per month.

With profits you make on share trading capital gains and dividends earned may be subject to tax at your personal rate. Tax can be mitigated if you trade within an ISA or Self Invested Personal Pension account.

2. Do you want to do a lot of trading?

Active investors will want to look for a platform that offers the lowest fees for volume trades.

If you are going to trade Salesforce stock regularly most trading platforms will offer lower trading prices based on volume.

3. How easy to use is this trading platform: what kind of tools and customer service does it offer?

How easy is the platform to use to buy and sell Salesforce shares for new traders/investors?

Platform functionality is becoming the key battleground in persuading traders which platform to go for.

Mobile app features are also key in offering traders alerts and buy/sell signals whilst on the move.

These are often the criteria that count most highly with users, so do some research and read the reviews.

Many investors are prepared to pay a bit more in fees for a platform that offers really useful apps and services.

4. Types of trading accounts for long term trading?

Some trading platforms offer as well as general share trading accounts, ISA accounts and Self Invested Personal Pension Accounts which offer tax free trading benefits (no tax on dividends or capital gains tax on realised profit).

5. Do you want to trade just in shares, funds, or stocks & funds?

If you also interested in investing or trading in funds then this again may determine who you go with.

If you are interested in ETFs, Investment Trusts, Open Ended Investment Companies (OEICs) or Unit Trusts then you will need to check with the platform provider what is available. E.g. Some platforms only offer a limited number of collectives such as OEICs.

Charging structured for funds held on the platform will vary. Over time the impact of such charges can be significant. Check the platform charging structure carefully.

About Salesforce

Salesforce is a software company based in California that provides CRM (customer relationship management) systems and applications for businesses. Their systems are specifically designed for customer service functions, marketing automation, and analytics tools.

A huge selling point of Salesforce’s applications is that they are mostly cloud-based, so they don’t require internal IT experts to install or manage – business customers can simply log in and use their applications directly through the cloud.

The company was originally founded in 1999 by Marc Benioff, who had left his executive position at Oracle having worked at the company for 13 years.

By 2004, Salesforce had completed an initial public offering (IPO) on the New York Stock Exchange which raised approximately $110 million for the company. The company trades under the stock code CRM, as a reference to its customer relationship management software.

Some of the company’s major developments in recent history include:

  • October 2014 – Salesforce announced is Customer Success Platform that ties together all of its services.
  • October 2017 – Launched a Facebook analytics tool that tracks business to business marketing success.
  • September 2018 – Announced a partnership with Apple to improve the company’s apps for businesses.
  • December 2020 – Acquired Slack for $27.7 billion, a corporate instant messaging and communication services software.

Today, the company has a market capitalisation of over $250 billion making it one of the most valuable technology companies in the world. It even exceeds the value of Oracle.

Over 150,000 companies worldwide use Salesforce’s services, and they can be used remotely through any laptop or desktop with minimal installation or IT set up.

Salesforce Trading News

Salesforce’s share price performed generally well throughout the Covid-19 pandemic, with the shift to remote working somewhat lending itself to Salesforce’s cloud-based CRM software that can be used with personal computers if absolutely necessary.

In August 2021, the company announced its latest financial results which were for Q2 of their 2022 fiscal trading year.

Financial Highlights:

  • Salesforce has been the biggest CRM software provider worldwide by revenue for 8 consecutive years
  • FY2022 Q2 results boasted a revenue of $6.34 Billion – up 23% year-on-year
  • Operating Cash Flow was $0.39 Billion – down 10% year-on-year

Their revenue can also be broken down by product to get a deeper understanding of performance across the board:

  • Sales Products – up 15% year-on-year
  • Service Products – up 23% year-on-year
  • Platform and Other Products – up 24% year-on-year
  • Marketing and Commerce Products – up 28% year-on-year

CEO and founder Marc Benioff said of the results that it was a “phenomenal second quarter”, which now makes “five outstanding quarters in a row” and renders the performance of the company considerably above the board’s previous expectations.

Looking ahead to the future, the company’s goal is to generate $50 billion in revenue by the fiscal year 2026.

Although this may seem ambitious, Marc Benioff said of the results that this “doesn’t seem very far away right now” considering their recent growth and current trajectory.

Salesforce is also net-zero for carbon emissions and has recently become fully renewable making it a completely sustainable company.


No news, feature article or comment should be seen as a personal recommendation to invest. Prior to making any decision to invest, you should ensure that you are familiar with the risks associated with a particular plan. If you are at all unsure of the suitability of a particular product, both in respect of its objectives and its risk profile, you should seek independent financial advice.

The value of shares, ETFs and ETCs bought through a share dealing account, a stocks and shares ISA or a SIPP can fall as well as rise, which could mean getting back less than you originally put in. Past performance is no guarantee of future results.

Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. Between 67%-70% of retail investor accounts lose money when trading CFDs. You should consider whether you understand how spread bets and CFDs work, and whether you can afford to take the high risk of losing your money. Professional clients can lose more than they deposit. All trading involves risk.

Tax treatment of ISAs depends on your individual circumstances and is based on current law which may be subject to change in the future. ISA transfer charges may apply, please check with your provider.