Investment Advice

Would you like help with investing?

  • Lots of people are aware that the cash in their savings accounts is hardly growing. But the variety of stocks and shares and investment funds on offer stops them from taking the first step to making their money work harder.
  • Investing could be something to consider, provided you’re prepared to invest for at least five years and are comfortable with the risks involved.
  • Those who are already investing may feel that the shares and fund holdings they already have aren’t performing as well as they expected. Or they want to invest more, or review their investment funds to ensure they remain suitable for their needs.

There isn’t “one best investment” that can be recommended for everyone.

How and what you invest in depends on how much you can afford to invest, how long you can commit to, your capacity to manage any loss and your risk appetite. (In general, the more risk you’re comfortable with, the greater the potential rewards over the long term.) However you need to be investing for at least five years and comfortable with risks involved.

That’s why personalised investment advice is really helpful.

Investment advice service

We work with trusted UK independent financial firms to provide a personal financial  planning service for people just like you, who use the Fair Investment site.

The firms we partner with have proven investment expertise and are regulated by the FCA and have experience in helping people plan for a stronger financial future.

The firms we work with offer:

  • There’s no pressure to act on their advice, and no upfront fees to pay. You’ll have the time you need to decide if you want to act on their recommendations, and will only pay a fee if you do.
  • You can decide how you wish to meet with your advisor – some they offer a video link service. You can also have an appointment over the phone or face to face.
  • Free initial appointments and you’ll only be charged if you decide to proceed with the recommendations provided.

How could your money be invested?

The IFAs we work with offer independent financial advice, and will offer a range of financial products and solutions from across the market.

With the advice process the adviser will undergo a full fact find to understand your financial objectives to ensure any investment proposals are in line with your timescales and attitude to investment risk.

And you’ll always be advised to invest for at least five years. This is because markets can at times experience short-term dips and volatility. But over the long-term, they usually rise. It is important to remember that past performance is not a guide for future returns.

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Important information…

The aim of your investment advice will be to make your money earn more than it would have done in a cash savings account.. It does mean placing your capital at risk, as its value can fall as well as rise and you may get back less than you originally invest.

Important Risk Information: This website contains information only and does not constitute advice or a personal recommendation in any way whatsoever. The value of investments and income from them can fall as well as rise and you may not get back the full amount invested. The tax efficiency of ISAs is based on current tax law and there is no guarantee that tax rules will stay the same in the future. Different types of investment carry different levels of risk and may not be suitable for all investors. Prior to making any decision to invest, you should ensure that you are familiar with the risks associated with a particular investment and should read the product literature. If you are in any doubt as to the suitability of a particular investment, both in respect of its objectives and its risk profile, you should seek independent financial advice. * Details of how the Financial Services Compensation Scheme applies to investment firms can be found at