DIY Investment Platforms

Compare DIY Investment Platforms

Invest From
£500 single
Fund Choice
Discretionary Investment Management
Protection Scheme
FSCS
ISA Transfers
Why we like it: Get an intelligent stocks & shares ISA portfolio – Choose a portfolio that’s fully managed by our expert team or a fixed allocation portfolio. No tie-ins, no set-up fees, no exit charges. Easy, online set up in minutes. Start with as little as £500. Portfolio management fees of 0.45%-0.75% up to £100k. 0.25%-0.35% beyond £100k. There are also underlying investment charges, see our fees page. Plus, live chat, amazing customer support and brilliant investor tools and guides. Authorised and regulated by the FCA. Capital at risk. Tax treatment depends on your individual circumstances and may change in the future.
Important information: Investment ISAs are tax-efficient wrappers for long term investments. Charges may apply.  Capital at risk. Tax treatment depends on your individual circumstances and may change in the future. ISA transfer charges may apply, please check with your provider.
Invest From
Any lump sum or £25 per month
Fund Choice
40,000+ UK and global stocks
Features
Low flat fee structure. Regular investing is free.
ISA Transfers

It’s the final call for tax-free ISA investing before the end of the financial year. Open an ii ISA and start investing smarter, not harder with our low, flat fee. Capital at risk. Tax treatment subject to change

 

Why we like it: An award-winning ISA that gives you complete control. The second largest platform in the UK with the widest choice of investment options in the market including funds, investment trusts, ETF’s and more. Open online in less than 10 minutes. Access to expert independent ideas and analysis. Low cost fees and trading. Capital at risk.
Important information: The value of investments can go down as well as up so you may get back less than you invested. This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to an authorised financial adviser. Tax treatment depends on individual circumstances and all tax rules may change in the future.
Invest From
£25 per month
Fund Choice
2,000 + funds
Protection Scheme
FSCS
ISA & Non-ISA Options
Why we like it: Wide range of investment funds to help you build a diversified portfolio across geographic markets, industry sectors or asset classes. You can invest in AJ Bell Passive funds, or choose from the recommended active and tracker funds on the Favourite funds list. Or, you can browse our extensive funds universe. Deal online and on the go with our free mobile app. Free subscription to Shares magazine if your balance is £4,000 or more. Capital at risk.
Important information: The value of investments can go down as well as up so you may get back less than you invested. This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to an authorised financial adviser. Tax treatment depends on individual circumstances and all tax rules may change in the future.
Invest From
£30 per month or £500 single
Fund Choice
With-Profits Fund
Protection Scheme
FSCS
ISA Transfers
Why we like it: You don’t have to make any tricky investment decisions; your money will be invested in Shepherds With Profits Fund, and the bonuses you could receive will depend on the future performance of the fund. To try to achieve higher returns for you, your money is invested in a variety of assets, the majority of which consist of stocks and shares, but also property, bonds and cash. While returns are not guaranteed in stocks and shares investments and the value can go down as well as up, Shepherds apply a process known as ‘smoothing’ that attempts to even out fluctuations in the value and aims to keep a consistent level of bonus payments. Capital at risk.
Important information: The value of investments can go down as well as up so you may get back less than you invested. This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to an authorised financial adviser. Tax treatment depends on individual circumstances and all tax rules may change in the future. Please note: As with all investing, your capital is at risk you may get back less than you have put in. The value of the ISA will depend on the performance of the investments and any bonuses cannot be guaranteed. Additionally, if investment conditions are poor, we may apply a Market Value Reduction (MVR)
Invest From
£25 through regular savings or £1,000 as a lump sum
Fund Choice
Over 4,000+ funds, plus shares, investment trusts and exchange-traded funds.
Features
Great value service fee. Easy to set up. Online guidance to help with your investment decisions
ISA Transfers
Why we like it: This award-winning ISA has an extensive range of investment options, including thousands of funds and shares, plus a guidance service to help you find investment ideas. There is a low service fee (typically 0.35%), easy online application process and apps to manage your money on the move. Additional charges apply depending on your choice of investments. Plus, everything is backed by Fidelity’s 50 years of investment experience. Boring Money Best Buy ISA 2023
Important information: The value of investments can go down as well as up, so you may get back less than you invest. Eligibility to invest in an ISA and tax treatment depends on personal circumstances and all tax rules may change in the future. Please note that this information is not a personal recommendation in respect of a particular investment. If you are unsure about the suitability of an investment, you should speak to one of Fidelity’s advisers or an authorised financial adviser of your choice.
Invest From
£25 per month or £100 single
Fund Choice
2,500+ funds
Protection Scheme
FSCS
ISA & Non-ISA Options
Why we like it: Hargreaves Lansdown are the UK’s no. 1 investment platform for private investors. Choose your own investments with expert research and ideas to help you, or simply pick a ready-made portfolio. Manage via website, app or phone. Capital at risk.
Important information: The value of investments can go down as well as up so you may get back less than you invested. This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to an authorised financial adviser. Tax treatment depends on individual circumstances and all tax rules may change in the future.
Invest From
£1
Investment Type
10 managed portfolios to choose from
Features
Choose your risk profile and have an investment Plan built and managed for you. Ethical Plan options. Part of the Aviva group
ISA Transfers
Why we like it: Choose your level of risk from cautious to adventurous and have a plan expertly created and managed for you. Create multiple Plans – including Ethical Plans – with different risk levels. Invest as little or much as you like, add regular payments and top up whenever you like. Withdraw money or transfer out without notice or penalty fees. Wealthify app lets you check how your Plan is performing, manage your transactions and provide investment news and insights. Simple annual management charge of 0.6%.
Capital at risk.
Important information: The value of investments can go down as well as up so you may get back less than you invested. This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to an authorised financial adviser. Tax treatment depends on individual circumstances and all tax rules may change in the future.
Invest From
No minimum
Fund Choice
Over 2,500 funds, UK shares, investment trusts and ETFs
or choose Ready Made & Managed Portfolios
Features
Investment search tool makes it easy to browse and filter investments, use free guides and articles if you need any inspiration
ISA Transfers
Why we like it: Pick your own investments or choose a Ready-made Portfolio. Some of the lowest investment ISA account fees available. Tiered service fees of 0.2% or less a year, no set-up fees and share dealing for just £4.95 per trade. You don’t pay anything to open your ISA or buy funds, and share dealing costs just £4.95 per trade. Voted Best ISA Provider at the City of London Wealth Management Awards 2020. Capital at risk.
Important information: The value of investments can go down as well as up so you may get back less than you invested. This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to an authorised financial adviser. Tax treatment depends on individual circumstances and all tax rules may change in the future.
Invest From
£10 per month or £100 single
Fund Choice
Unitised With-Profits fund
Protection Scheme
FSCS
ISA Transfers
Why we like it: Invest from only £10 a month, lump sums from just £100 or a combination of both using your tax-free Investment ISA allowance. You can stop, restart, raise or lower your payments or your investments and cash in whenever you want. When you set up a My MoneyBuilder Select (ISA), your money will be invested in a single fund – the Unitised With-Profits fund. A mixed managed fund from Scottish Friendly where premiums are pooled with those of other clients and returns are linked to the performance of the underlying assets within the fund. Remember the value of investments can go down as well as up, and you could get back less than you’ve paid in. If you cash in before the end of 5 years there will be a £50 deduction from your cash-in value.
Important information: Investment ISAs are tax-efficient wrappers for long term investments. Capital at risk. Charges may apply.  Tax rules may change in the future and whether particular tax rules benefit you, will depend on your individual circumstances. ISA transfer charges may apply, please check with your provider.
Trade From
£3
standard trade rate
Features
A choice of 5 Ready-made Investment funds and more
Platform Fees

£4 to £125 pm

Transaction fees from £3 for funds (or £1 for each automated regular investment), plus a platform fee of £4-£125/month. Invest in over 2,000 funds plus Exchange Traded Funds (ETFs), Investment Trusts, Shares and more. The value of investments can fall as well as rise and you may get back less than you invest. If you’re unsure about investing we recommend you ask for independent advice. Capital at risk.
Invest From
No minimum
Fund Choice
Save and invest across investment funds, cash savings, and real assets
Protection Scheme
FSCS
ISA Transfers
Why we like it: Chip is an award-winning wealth management app designed for our generation. The UK’s only app that enables you to invest in unique and iconic real assets, as well as investment funds and savings accounts. Save and invest your way, or use our clever tech to build wealth automatically. Our range of diversified investment funds are managed by some of the world’s biggest asset managers, like BlackRock. Invest in things that matter to you, like Clean Energy and Healthcare Innovation, or explore funds that match a wide range of risk appetites, from Cautious to Adventurous. Or, if you want to build up your cash savings, we work with UK partner banks to bring you free FSCS protected savings accounts with competitive interest rates. Chip does not provide tax advice. Tax treatment depends on individual circumstances and may be subject to change in the future When investing, your capital is at risk
Important information: Investment ISAs are tax-efficient wrappers for long term investments. Charges may apply.  Capital at risk. Tax treatment depends on your individual circumstances and may change in the future. ISA transfer charges may apply, please check with your provider.
Invest From
£1,500
Investment Type
Choose your risk profile and have it matched to a portfolio expertly built and managed
Protection Scheme
FSCS
ISA & Non-ISA Options
Why we like it: Answer questions about your goals, financial situation and attitude to risk, and Moneyfarm will recommend the right investment portfolio for you, built and managed, and re-balanced by experts to help your money grow. Withdraw any time without additional fees. See what you’re invested in, how you’re performing and how much you’re paying anywhere and any time with the Moneyfarm app. Add money to your account by setting up a direct debit or investing a lump-sum. Low cost annual fee of 0.68%. Capital at risk.
Important information: The value of investments can go down as well as up so you may get back less than you invested. This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to an authorised financial adviser. Tax treatment depends on individual circumstances and all tax rules may change in the future.
Invest From
£25 lump sum or regular payment
Fund Choice
A wide range of funds, shares, investment trusts and ETFs
Features
Flexible ISA. If you take money from your account, provided you put it back during the same tax year, it won’t count against your annual ISA allowance
ISA Transfers
Why we like it: Multi-award winning ISA with a wide range of investment choices. The Willis Owen ISA is a flexible ISA, which means that if you take money (either as a cash withdrawal or from your income payments) from your account, provided you put it back during the same tax year, replacement of the money won’t count against your annual ISA allowance. Expert insights, guides and tools to help you invest. Low minimum investment of £25, and/or transfer existing ISA’s in. View your portfolio 24/7 on easy to use and secure platform. Tiered annual fees ranging from 0.15% to 0.40%. Capital at risk.
Important information: The value of investments can go down as well as up so you may get back less than you invested. This information is not a personal recommendation for any particular investment. If you are unsure about the suitability of an investment you should speak to an authorised financial adviser. Tax treatment depends on individual circumstances and all tax rules may change in the future.

Why use a DIY investment platform?

You can choose how much your investments are managed by the platform you choose, or whether you do it yourself.

What is a diy investment platform?

If you want a wide range of food options when you shop – typically you will go to a supermarket.

The online “investment platform” is your supermarket. It’s where you can hold your ISAs, Self Invested Personal Pensions (SIPPs) and other direct investments in one convenient place allowing you secure online access 24/7.

Why do you need one?

You don’t have to use a diy platform to manage your investments: you could be old-school and contact fund managers or a stock broker directly to buy and sell investments. This often involves lots of paperwork and waiting for the postman to send you paper statements which for some people may be perfectly adequate.

You will typically need to deal with a real person to make anything happen which can make this way of operating cumbersome and more expensive. With advances in technology investors now have significant choice in how their money can be managed online.

A plethora of online diy investment platforms have sprung up because it’s easier and cheaper to manage your investments this way:

  • You can hold all your tax efficient investments such as ISAs and SIPPs in one place:  including lifetime ISAs, right to buy ISAs and  junior ISAs
  • Plus any other fund holdings or shares that you’re trading outside of a tax-free environment, from a general trading account
  • The costs of holding investments with a platform provider will vary so it is good to research and assess the merits of each in line with your particular requirements for investing. You can compare best investment platforms here
Important Risk Information: This website contains information only and does not constitute advice or a personal recommendation in any way whatsoever. The value of investments and income from them can fall as well as rise and you may not get back the full amount invested. The tax efficiency of ISAs is based on current tax law and there is no guarantee that tax rules will stay the same in the future. Different types of investment carry different levels of risk and may not be suitable for all investors. Prior to making any decision to invest, you should ensure that you are familiar with the risks associated with a particular investment and should read the product literature. If you are in any doubt as to the suitability of a particular investment, both in respect of its objectives and its risk profile, you should seek independent financial advice. * Details of how the Financial Services Compensation Scheme applies to investment firms can be found at fscs.org.uk.